Vibecode Kit
track this build5 steps, step by step0%A simple newsletter sender is buildable, but Kit's value is deliverability, subscriber forms, automations, recommendations, commerce, migrations, and creator-specific flows.
You are building a lean indie version of Kit. Create the following project files first, then implement the application by following them. Keep the files updated as decisions change. Do not collapse this into a single README or prompt. ===== README.md ===== # Kit indie build ## Goal Build the smallest trustworthy replacement for the core Kit workflow for one developer or a tiny team. ## Scope Build subscriber forms, a campaign editor, segmentation, simple automations, and send via an email API. ## Quick start 1. Install the documented dependencies. 2. Copy `.env.example` to `.env`. 3. Run the development command chosen during implementation. 4. Complete the acceptance checks in `BUILD_PLAN.md`. ## Honest limits This build deliberately does not replace: - deliverability - automations - forms/landing pages - recommendations - commerce - migrations - support If those capabilities are essential, use Listmonk instead of pretending the gap is solved. ===== AGENTS.md ===== # Agent instructions - Optimize for a working, understandable weekend build. - Prefer the fewest moving parts that satisfy the brief. - Do not invent cryptography, security guarantees, APIs, or compliance claims. - Keep secrets out of source control and logs. - Add focused tests for destructive, security-sensitive, and data-loss paths. - Run the project checks before declaring the build complete. - Record any deliberate shortcut in the README under "Tradeoffs". ===== BUILD_PLAN.md ===== # Build plan ## Original build brief Build me a personal newsletter tool to replace Kit for a small list. Requirements: - Node + Express + better-sqlite3 on my VPS. Subscribers, campaigns, sends, and events all in one SQLite file. - A public /subscribe form with double opt-in: signed confirmation link by email before anyone is added. One-click unsubscribe link in every footer, no login. - Compose campaigns in Markdown in the admin UI (bound to localhost or my VPN only), preview rendered HTML, send to everyone or to a tag. - Sends go through Amazon SES or Postmark (key in .env) at a throttled rate, with per-recipient status recorded; bounce and complaint webhooks auto-suppress bad addresses. - Tags on subscribers, plus one simple welcome autoresponder: a single email sent N minutes after confirmation. - CSV import and export of the list, so I can arrive from Kit and leave anytime. - No accounts beyond mine, no telemetry, no tracking pixels by default. - Out of scope: landing pages, visual automation builders, the creator recommendation network, and commerce. This sends email, nothing else. - README with a blunt warning: deliverability is DNS homework. Walk me through SPF, DKIM, and DMARC before the first send, budget an afternoon for it. ## Required capabilities - email service provider - DNS/SPF/DKIM/DMARC - database - unsubscribe/compliance flows - hosted app ## Delivery order 1. Scaffold the smallest runnable application and document its commands. 2. Implement the primary data model and core workflow. 3. Add validation, safe failure states, and persistence. 4. Cover the critical path with automated tests. 5. Exercise a clean install from the README and fix every missing step. ## Done when - A new user can go from clone to first successful workflow using only the README. - The core workflow works without paid infrastructure unless the brief requires it. - Tests cover the highest-risk behavior. - Known limitations are explicit rather than hidden. ===== .env.example ===== # Copy to .env and document every variable when it is introduced. # Never put real credentials in this file. APP_ENV=development # Add only values required by the selected implementation.
You are building a lean indie version of Kit. Create the following project files first, then implement the application by following them. Keep the files updated as decisions change. Do not collapse this into a single README or prompt. ===== README.md ===== # Kit indie build ## Goal Build the smallest trustworthy replacement for the core Kit workflow for one developer or a tiny team. ## Scope Build subscriber forms, a campaign editor, segmentation, simple automations, and send via an email API. ## Quick start 1. Install the documented dependencies. 2. Copy `.env.example` to `.env`. 3. Run the development command chosen during implementation. 4. Complete the acceptance checks in `BUILD_PLAN.md`. ## Honest limits This build deliberately does not replace: - deliverability - automations - forms/landing pages - recommendations - commerce - migrations - support If those capabilities are essential, use Listmonk instead of pretending the gap is solved. ===== AGENTS.md ===== # Agent instructions - Optimize for a working, understandable weekend build. - Prefer the fewest moving parts that satisfy the brief. - Do not invent cryptography, security guarantees, APIs, or compliance claims. - Keep secrets out of source control and logs. - Add focused tests for destructive, security-sensitive, and data-loss paths. - Run the project checks before declaring the build complete. - Record any deliberate shortcut in the README under "Tradeoffs". ===== BUILD_PLAN.md ===== # Build plan ## Original build brief Build me a personal newsletter tool to replace Kit for a small list. Requirements: - Node + Express + better-sqlite3 on my VPS. Subscribers, campaigns, sends, and events all in one SQLite file. - A public /subscribe form with double opt-in: signed confirmation link by email before anyone is added. One-click unsubscribe link in every footer, no login. - Compose campaigns in Markdown in the admin UI (bound to localhost or my VPN only), preview rendered HTML, send to everyone or to a tag. - Sends go through Amazon SES or Postmark (key in .env) at a throttled rate, with per-recipient status recorded; bounce and complaint webhooks auto-suppress bad addresses. - Tags on subscribers, plus one simple welcome autoresponder: a single email sent N minutes after confirmation. - CSV import and export of the list, so I can arrive from Kit and leave anytime. - No accounts beyond mine, no telemetry, no tracking pixels by default. - Out of scope: landing pages, visual automation builders, the creator recommendation network, and commerce. This sends email, nothing else. - README with a blunt warning: deliverability is DNS homework. Walk me through SPF, DKIM, and DMARC before the first send, budget an afternoon for it. ## Required capabilities - email service provider - DNS/SPF/DKIM/DMARC - database - unsubscribe/compliance flows - hosted app ## Delivery order 1. Scaffold the smallest runnable application and document its commands. 2. Implement the primary data model and core workflow. 3. Add validation, safe failure states, and persistence. 4. Cover the critical path with automated tests. 5. Exercise a clean install from the README and fix every missing step. ## Done when - A new user can go from clone to first successful workflow using only the README. - The core workflow works without paid infrastructure unless the brief requires it. - Tests cover the highest-risk behavior. - Known limitations are explicit rather than hidden. ===== .env.example ===== # Copy to .env and document every variable when it is introduced. # Never put real credentials in this file. APP_ENV=development # Add only values required by the selected implementation.
You are building a production product version of Kit. Create the following project files first, then implement the application by following them. Keep the files updated as decisions change. Do not collapse this into a single README or prompt. ===== PRODUCT.md ===== # Kit product brief ## Problem A simple newsletter sender is buildable, but Kit's value is deliverability, subscriber forms, automations, recommendations, commerce, migrations, and creator-specific flows. ## Product outcome Build subscriber forms, a campaign editor, segmentation, simple automations, and send via an email API. ## Target user A serious builder who needs a maintainable product foundation rather than a one-off demo. ## Required capabilities - email service provider - DNS/SPF/DKIM/DMARC - database - unsubscribe/compliance flows - hosted app ## Explicit non-goals for v1 - deliverability - automations - forms/landing pages - recommendations - commerce - migrations - support ## Success criteria - The primary workflow is measurable end to end. - Setup is reproducible in a clean environment. - Failure, recovery, and support paths are documented. - Product claims match what the implementation actually guarantees. ===== ARCHITECTURE.md ===== # Architecture ## Starting brief Build me a personal newsletter tool to replace Kit for a small list. Requirements: - Node + Express + better-sqlite3 on my VPS. Subscribers, campaigns, sends, and events all in one SQLite file. - A public /subscribe form with double opt-in: signed confirmation link by email before anyone is added. One-click unsubscribe link in every footer, no login. - Compose campaigns in Markdown in the admin UI (bound to localhost or my VPN only), preview rendered HTML, send to everyone or to a tag. - Sends go through Amazon SES or Postmark (key in .env) at a throttled rate, with per-recipient status recorded; bounce and complaint webhooks auto-suppress bad addresses. - Tags on subscribers, plus one simple welcome autoresponder: a single email sent N minutes after confirmation. - CSV import and export of the list, so I can arrive from Kit and leave anytime. - No accounts beyond mine, no telemetry, no tracking pixels by default. - Out of scope: landing pages, visual automation builders, the creator recommendation network, and commerce. This sends email, nothing else. - README with a blunt warning: deliverability is DNS homework. Walk me through SPF, DKIM, and DMARC before the first send, budget an afternoon for it. ## Boundaries Separate the product into replaceable modules for interface, application logic, persistence, external integrations, and operational concerns. Keep domain logic independent from delivery frameworks and vendors. ## Production baseline - Configuration: validated at startup with safe local defaults where possible. - Security: least privilege, input validation, secret redaction, rate limits on abuse-prone paths, and no invented security primitives. - Data: explicit schema and migrations, transactional writes where integrity matters, backup and restore instructions. - Integrations: adapters around third-party providers, idempotent webhook or job processing, bounded retries, and timeouts. - Observability: structured logs with request or operation IDs, an error-tracking hook, and health/readiness checks where a server exists. - Quality: unit tests for domain rules, integration tests at module boundaries, and one end-to-end critical-path test. ## Decision records For each major dependency, document why it was chosen, its failure mode, and how it can be replaced. Do not introduce infrastructure until a requirement justifies it. ===== AGENTS.md ===== # Agent instructions - Read `PRODUCT.md` and `ARCHITECTURE.md` before changing code. - Implement milestone by milestone; keep each change reviewable and leave the application runnable. - Treat authentication, payments, encryption, imports, webhooks, and destructive actions as high-risk boundaries when present. - Never invent cryptography or silently weaken a requirement to make a test pass. - Use provider interfaces for external services and deterministic fakes in tests. - Add migrations and rollback or recovery notes for persistent data changes. - Log useful operational context without credentials, tokens, passwords, or personal data. - Update documentation and run all checks before completing a milestone. ===== MILESTONES.md ===== # Delivery milestones ## M0 — Decisions and scaffold - Confirm the runtime, persistence model, threat boundaries, and deployment target. - Create a reproducible local environment and continuous checks. ## M1 — Core workflow - Implement the smallest end-to-end product path with validation and tests. - Keep integrations behind interfaces. ## M2 — Trust layer - Add secure failure behavior, recovery paths, audit-relevant events, and data safeguards. - Test abuse cases and destructive operations. ## M3 — Operability - Add structured logs, error reporting hooks, health signals, backup/restore documentation, and deployment configuration. ## M4 — Release gate - Run a clean-install test, critical-path end-to-end test, dependency review, and documented rollback exercise. - Compare the shipped behavior with `PRODUCT.md` and publish remaining limitations. ===== OPERATIONS.md ===== # Operations ## Before release - Validate configuration and secrets at startup. - Define backup, restore, and rollback procedures and test them. - Document logs, error tracking, health signals, and alert ownership. - Set dependency update and vulnerability review expectations. ## Incident checklist 1. Contain the issue without destroying evidence or user data. 2. Record the timeline and affected scope. 3. Rotate exposed secrets and revoke compromised sessions or credentials. 4. Restore from a verified source when needed. 5. Document the root cause, remediation, and regression test. ## Launch constraint Do not market omitted Kit capabilities as implemented. The v1 non-goals in `PRODUCT.md` remain user-visible limitations until they are deliberately delivered.
# Kit indie build ## Goal Build the smallest trustworthy replacement for the core Kit workflow for one developer or a tiny team. ## Scope Build subscriber forms, a campaign editor, segmentation, simple automations, and send via an email API. ## Quick start 1. Install the documented dependencies. 2. Copy `.env.example` to `.env`. 3. Run the development command chosen during implementation. 4. Complete the acceptance checks in `BUILD_PLAN.md`. ## Honest limits This build deliberately does not replace: - deliverability - automations - forms/landing pages - recommendations - commerce - migrations - support If those capabilities are essential, use Listmonk instead of pretending the gap is solved.
# Agent instructions - Optimize for a working, understandable weekend build. - Prefer the fewest moving parts that satisfy the brief. - Do not invent cryptography, security guarantees, APIs, or compliance claims. - Keep secrets out of source control and logs. - Add focused tests for destructive, security-sensitive, and data-loss paths. - Run the project checks before declaring the build complete. - Record any deliberate shortcut in the README under "Tradeoffs".
# Build plan ## Original build brief Build me a personal newsletter tool to replace Kit for a small list. Requirements: - Node + Express + better-sqlite3 on my VPS. Subscribers, campaigns, sends, and events all in one SQLite file. - A public /subscribe form with double opt-in: signed confirmation link by email before anyone is added. One-click unsubscribe link in every footer, no login. - Compose campaigns in Markdown in the admin UI (bound to localhost or my VPN only), preview rendered HTML, send to everyone or to a tag. - Sends go through Amazon SES or Postmark (key in .env) at a throttled rate, with per-recipient status recorded; bounce and complaint webhooks auto-suppress bad addresses. - Tags on subscribers, plus one simple welcome autoresponder: a single email sent N minutes after confirmation. - CSV import and export of the list, so I can arrive from Kit and leave anytime. - No accounts beyond mine, no telemetry, no tracking pixels by default. - Out of scope: landing pages, visual automation builders, the creator recommendation network, and commerce. This sends email, nothing else. - README with a blunt warning: deliverability is DNS homework. Walk me through SPF, DKIM, and DMARC before the first send, budget an afternoon for it. ## Required capabilities - email service provider - DNS/SPF/DKIM/DMARC - database - unsubscribe/compliance flows - hosted app ## Delivery order 1. Scaffold the smallest runnable application and document its commands. 2. Implement the primary data model and core workflow. 3. Add validation, safe failure states, and persistence. 4. Cover the critical path with automated tests. 5. Exercise a clean install from the README and fix every missing step. ## Done when - A new user can go from clone to first successful workflow using only the README. - The core workflow works without paid infrastructure unless the brief requires it. - Tests cover the highest-risk behavior. - Known limitations are explicit rather than hidden.
# Copy to .env and document every variable when it is introduced. # Never put real credentials in this file. APP_ENV=development # Add only values required by the selected implementation.
# Kit product brief ## Problem A simple newsletter sender is buildable, but Kit's value is deliverability, subscriber forms, automations, recommendations, commerce, migrations, and creator-specific flows. ## Product outcome Build subscriber forms, a campaign editor, segmentation, simple automations, and send via an email API. ## Target user A serious builder who needs a maintainable product foundation rather than a one-off demo. ## Required capabilities - email service provider - DNS/SPF/DKIM/DMARC - database - unsubscribe/compliance flows - hosted app ## Explicit non-goals for v1 - deliverability - automations - forms/landing pages - recommendations - commerce - migrations - support ## Success criteria - The primary workflow is measurable end to end. - Setup is reproducible in a clean environment. - Failure, recovery, and support paths are documented. - Product claims match what the implementation actually guarantees.
# Architecture ## Starting brief Build me a personal newsletter tool to replace Kit for a small list. Requirements: - Node + Express + better-sqlite3 on my VPS. Subscribers, campaigns, sends, and events all in one SQLite file. - A public /subscribe form with double opt-in: signed confirmation link by email before anyone is added. One-click unsubscribe link in every footer, no login. - Compose campaigns in Markdown in the admin UI (bound to localhost or my VPN only), preview rendered HTML, send to everyone or to a tag. - Sends go through Amazon SES or Postmark (key in .env) at a throttled rate, with per-recipient status recorded; bounce and complaint webhooks auto-suppress bad addresses. - Tags on subscribers, plus one simple welcome autoresponder: a single email sent N minutes after confirmation. - CSV import and export of the list, so I can arrive from Kit and leave anytime. - No accounts beyond mine, no telemetry, no tracking pixels by default. - Out of scope: landing pages, visual automation builders, the creator recommendation network, and commerce. This sends email, nothing else. - README with a blunt warning: deliverability is DNS homework. Walk me through SPF, DKIM, and DMARC before the first send, budget an afternoon for it. ## Boundaries Separate the product into replaceable modules for interface, application logic, persistence, external integrations, and operational concerns. Keep domain logic independent from delivery frameworks and vendors. ## Production baseline - Configuration: validated at startup with safe local defaults where possible. - Security: least privilege, input validation, secret redaction, rate limits on abuse-prone paths, and no invented security primitives. - Data: explicit schema and migrations, transactional writes where integrity matters, backup and restore instructions. - Integrations: adapters around third-party providers, idempotent webhook or job processing, bounded retries, and timeouts. - Observability: structured logs with request or operation IDs, an error-tracking hook, and health/readiness checks where a server exists. - Quality: unit tests for domain rules, integration tests at module boundaries, and one end-to-end critical-path test. ## Decision records For each major dependency, document why it was chosen, its failure mode, and how it can be replaced. Do not introduce infrastructure until a requirement justifies it.
# Agent instructions - Read `PRODUCT.md` and `ARCHITECTURE.md` before changing code. - Implement milestone by milestone; keep each change reviewable and leave the application runnable. - Treat authentication, payments, encryption, imports, webhooks, and destructive actions as high-risk boundaries when present. - Never invent cryptography or silently weaken a requirement to make a test pass. - Use provider interfaces for external services and deterministic fakes in tests. - Add migrations and rollback or recovery notes for persistent data changes. - Log useful operational context without credentials, tokens, passwords, or personal data. - Update documentation and run all checks before completing a milestone.
# Delivery milestones ## M0 — Decisions and scaffold - Confirm the runtime, persistence model, threat boundaries, and deployment target. - Create a reproducible local environment and continuous checks. ## M1 — Core workflow - Implement the smallest end-to-end product path with validation and tests. - Keep integrations behind interfaces. ## M2 — Trust layer - Add secure failure behavior, recovery paths, audit-relevant events, and data safeguards. - Test abuse cases and destructive operations. ## M3 — Operability - Add structured logs, error reporting hooks, health signals, backup/restore documentation, and deployment configuration. ## M4 — Release gate - Run a clean-install test, critical-path end-to-end test, dependency review, and documented rollback exercise. - Compare the shipped behavior with `PRODUCT.md` and publish remaining limitations.
# Operations ## Before release - Validate configuration and secrets at startup. - Define backup, restore, and rollback procedures and test them. - Document logs, error tracking, health signals, and alert ownership. - Set dependency update and vulnerability review expectations. ## Incident checklist 1. Contain the issue without destroying evidence or user data. 2. Record the timeline and affected scope. 3. Rotate exposed secrets and revoke compromised sessions or credentials. 4. Restore from a verified source when needed. 5. Document the root cause, remediation, and regression test. ## Launch constraint Do not market omitted Kit capabilities as implemented. The v1 non-goals in `PRODUCT.md` remain user-visible limitations until they are deliberately delivered.
$ choose a build depth, inspect the files, then open the complete pack in your agent · this prompt is generated from the build plan · improve it via PR
They pay because email marketing is part deliverability and part business workflow.
xdeliverability
xautomations
xforms/landing pages
xrecommendations
xcommerce
xmigrations
xsupport
Don't feel like building it? These folks already made it free.
all 4 free alternatives to Kit →· no votes, no pay-to-list · just what's real
Kit pricing
| plan | monthly | annual (per mo) | what you get |
|---|---|---|---|
| newsletter | $0/workspace | $0/workspace | Up to 1,000 email subscribers on pricing card, unlimited landing pages/forms/email broadcasts, 1 basic Visual Automation, tags/segments, sell products/subscriptions. |
| creator | $39/workspace | $33/workspace | 1,000 subscribers at starting tier, Visual Automations, creator commerce, automations and integrations. |
| pro | $79/workspace | $66/workspace | 1,000 subscribers at starting tier, unlimited users, engagement analytics, subscriber signals. |
free tier$0; up to 1,000 email subscribers on pricing card, 1 basic Visual Automation, unlimited landing pages/forms/broadcasts.
billingmonthly + annual; annual saves about 17%/2 months free
hidden costsPrices scale by subscriber count; paid newsletter/product payments may have separate commerce/payment processing costs.
verified 2026-08-10 · source ↗
Vibecode Kit
Kinda. The core of Kit is buildable in a weekend with the prompt on this page, but there are real gaps: deliverability, automations. Read the honest list above before committing.
How much does Kit cost?
Kit costs about $39/month (Creator, checked 2026-07-30), which is $468 per year.
What do I lose by replacing Kit?
Honestly: deliverability; automations; forms/landing pages; recommendations; commerce; migrations; support. If any of those are load-bearing for you, keep paying.
Is there an open-source alternative to Kit?
Yes: Brevo Free (Campaigns, forms and basic automation without creator-specific furniture; the daily send cap is the catch.) EmailOctopus Free (A straightforward creator list with forms and a welcome sequence; monetization is not pretending to be included.) Kit Free (The vendor's free plan covers 10,000 subscribers, unlimited sends, one sequence and one automation.) All 4 curated free alternatives are at vibecodeit.com/kit/alternatives. The prompt is for when you want it exactly your way.