Vibecode Mailchimp

You are building a lean indie version of Mailchimp.

Create the following project files first, then implement the application by following them. Keep the files updated as decisions change. Do not collapse this into a single README or prompt.

===== README.md =====
# Mailchimp indie build

## Goal

Build the smallest trustworthy replacement for the core Mailchimp workflow for one developer or a tiny team.

## Scope

Build subscriber lists, campaign composer, templates, segmentation, sends via SES/Postmark/Mailgun, unsubscribe and analytics.

## Quick start

1. Install the documented dependencies.
2. Copy `.env.example` to `.env`.
3. Run the development command chosen during implementation.
4. Complete the acceptance checks in `BUILD_PLAN.md`.

## Honest limits

This build deliberately does not replace:
- deliverability
- template/editor polish
- automation builder
- ecommerce integrations
- segmentation
- compliance
- support

If those capabilities are essential, use Mautic instead of pretending the gap is solved.

===== AGENTS.md =====
# Agent instructions

- Optimize for a working, understandable weekend build.
- Prefer the fewest moving parts that satisfy the brief.
- Do not invent cryptography, security guarantees, APIs, or compliance claims.
- Keep secrets out of source control and logs.
- Add focused tests for destructive, security-sensitive, and data-loss paths.
- Run the project checks before declaring the build complete.
- Record any deliberate shortcut in the README under "Tradeoffs".

===== BUILD_PLAN.md =====
# Build plan

## Original build brief

Build me a small-list email campaign tool to replace Mailchimp. Requirements:

- Node + Express + better-sqlite3 on my VPS. Admin UI bound to localhost/VPN; only
  the subscribe and unsubscribe endpoints are public.
- Contacts with tags and custom fields, CSV import and export, and segments saved
  as filters (has tag X, joined after date, opened last campaign).
- Campaigns written in Markdown, rendered into one clean single-column HTML email
  with mjml, plain-text alternative generated automatically.
- Send through Amazon SES (keys in .env) with throttling and per-recipient status;
  SES bounce and complaint notifications auto-suppress those addresses.
- Compliance baked in: unsubscribe link and postal address in every footer, a
  List-Unsubscribe header, double opt-in on the public signup form.
- Open tracking is a per-campaign toggle, default off. Campaign report shows sent,
  bounced, and unsubscribed counts.
- One SQLite file holds everything; no telemetry, no third-party trackers.
- Out of scope: the drag-and-drop template editor, automation journeys, and
  ecommerce integrations. One good template, sent well.
- README warning: inbox placement is earned, not coded. Document SPF, DKIM, and
  DMARC setup and tell me to warm up sending volume gradually.

## Required capabilities

- email provider
- domain authentication
- database
- editor
- compliance/unsubscribe logic
- bounce handling

## Delivery order

1. Scaffold the smallest runnable application and document its commands.
2. Implement the primary data model and core workflow.
3. Add validation, safe failure states, and persistence.
4. Cover the critical path with automated tests.
5. Exercise a clean install from the README and fix every missing step.

## Done when

- A new user can go from clone to first successful workflow using only the README.
- The core workflow works without paid infrastructure unless the brief requires it.
- Tests cover the highest-risk behavior.
- Known limitations are explicit rather than hidden.

===== .env.example =====
# Copy to .env and document every variable when it is introduced.
# Never put real credentials in this file.

APP_ENV=development
# Add only values required by the selected implementation.

You are building a lean indie version of Mailchimp.

Create the following project files first, then implement the application by following them. Keep the files updated as decisions change. Do not collapse this into a single README or prompt.

===== README.md =====
# Mailchimp indie build

## Goal

Build the smallest trustworthy replacement for the core Mailchimp workflow for one developer or a tiny team.

## Scope

Build subscriber lists, campaign composer, templates, segmentation, sends via SES/Postmark/Mailgun, unsubscribe and analytics.

## Quick start

1. Install the documented dependencies.
2. Copy `.env.example` to `.env`.
3. Run the development command chosen during implementation.
4. Complete the acceptance checks in `BUILD_PLAN.md`.

## Honest limits

This build deliberately does not replace:
- deliverability
- template/editor polish
- automation builder
- ecommerce integrations
- segmentation
- compliance
- support

If those capabilities are essential, use Mautic instead of pretending the gap is solved.

===== AGENTS.md =====
# Agent instructions

- Optimize for a working, understandable weekend build.
- Prefer the fewest moving parts that satisfy the brief.
- Do not invent cryptography, security guarantees, APIs, or compliance claims.
- Keep secrets out of source control and logs.
- Add focused tests for destructive, security-sensitive, and data-loss paths.
- Run the project checks before declaring the build complete.
- Record any deliberate shortcut in the README under "Tradeoffs".

===== BUILD_PLAN.md =====
# Build plan

## Original build brief

Build me a small-list email campaign tool to replace Mailchimp. Requirements:

- Node + Express + better-sqlite3 on my VPS. Admin UI bound to localhost/VPN; only
  the subscribe and unsubscribe endpoints are public.
- Contacts with tags and custom fields, CSV import and export, and segments saved
  as filters (has tag X, joined after date, opened last campaign).
- Campaigns written in Markdown, rendered into one clean single-column HTML email
  with mjml, plain-text alternative generated automatically.
- Send through Amazon SES (keys in .env) with throttling and per-recipient status;
  SES bounce and complaint notifications auto-suppress those addresses.
- Compliance baked in: unsubscribe link and postal address in every footer, a
  List-Unsubscribe header, double opt-in on the public signup form.
- Open tracking is a per-campaign toggle, default off. Campaign report shows sent,
  bounced, and unsubscribed counts.
- One SQLite file holds everything; no telemetry, no third-party trackers.
- Out of scope: the drag-and-drop template editor, automation journeys, and
  ecommerce integrations. One good template, sent well.
- README warning: inbox placement is earned, not coded. Document SPF, DKIM, and
  DMARC setup and tell me to warm up sending volume gradually.

## Required capabilities

- email provider
- domain authentication
- database
- editor
- compliance/unsubscribe logic
- bounce handling

## Delivery order

1. Scaffold the smallest runnable application and document its commands.
2. Implement the primary data model and core workflow.
3. Add validation, safe failure states, and persistence.
4. Cover the critical path with automated tests.
5. Exercise a clean install from the README and fix every missing step.

## Done when

- A new user can go from clone to first successful workflow using only the README.
- The core workflow works without paid infrastructure unless the brief requires it.
- Tests cover the highest-risk behavior.
- Known limitations are explicit rather than hidden.

===== .env.example =====
# Copy to .env and document every variable when it is introduced.
# Never put real credentials in this file.

APP_ENV=development
# Add only values required by the selected implementation.

You are building a production product version of Mailchimp.

Create the following project files first, then implement the application by following them. Keep the files updated as decisions change. Do not collapse this into a single README or prompt.

===== PRODUCT.md =====
# Mailchimp product brief

## Problem

A campaign sender is buildable, but Mailchimp's value is deliverability, templates, compliance, automations, segmentation, ecommerce integrations, and support.

## Product outcome

Build subscriber lists, campaign composer, templates, segmentation, sends via SES/Postmark/Mailgun, unsubscribe and analytics.

## Target user

A serious builder who needs a maintainable product foundation rather than a one-off demo.

## Required capabilities

- email provider
- domain authentication
- database
- editor
- compliance/unsubscribe logic
- bounce handling

## Explicit non-goals for v1

- deliverability
- template/editor polish
- automation builder
- ecommerce integrations
- segmentation
- compliance
- support

## Success criteria

- The primary workflow is measurable end to end.
- Setup is reproducible in a clean environment.
- Failure, recovery, and support paths are documented.
- Product claims match what the implementation actually guarantees.

===== ARCHITECTURE.md =====
# Architecture

## Starting brief

Build me a small-list email campaign tool to replace Mailchimp. Requirements:

- Node + Express + better-sqlite3 on my VPS. Admin UI bound to localhost/VPN; only
  the subscribe and unsubscribe endpoints are public.
- Contacts with tags and custom fields, CSV import and export, and segments saved
  as filters (has tag X, joined after date, opened last campaign).
- Campaigns written in Markdown, rendered into one clean single-column HTML email
  with mjml, plain-text alternative generated automatically.
- Send through Amazon SES (keys in .env) with throttling and per-recipient status;
  SES bounce and complaint notifications auto-suppress those addresses.
- Compliance baked in: unsubscribe link and postal address in every footer, a
  List-Unsubscribe header, double opt-in on the public signup form.
- Open tracking is a per-campaign toggle, default off. Campaign report shows sent,
  bounced, and unsubscribed counts.
- One SQLite file holds everything; no telemetry, no third-party trackers.
- Out of scope: the drag-and-drop template editor, automation journeys, and
  ecommerce integrations. One good template, sent well.
- README warning: inbox placement is earned, not coded. Document SPF, DKIM, and
  DMARC setup and tell me to warm up sending volume gradually.

## Boundaries

Separate the product into replaceable modules for interface, application logic, persistence, external integrations, and operational concerns. Keep domain logic independent from delivery frameworks and vendors.

## Production baseline

- Configuration: validated at startup with safe local defaults where possible.
- Security: least privilege, input validation, secret redaction, rate limits on abuse-prone paths, and no invented security primitives.
- Data: explicit schema and migrations, transactional writes where integrity matters, backup and restore instructions.
- Integrations: adapters around third-party providers, idempotent webhook or job processing, bounded retries, and timeouts.
- Observability: structured logs with request or operation IDs, an error-tracking hook, and health/readiness checks where a server exists.
- Quality: unit tests for domain rules, integration tests at module boundaries, and one end-to-end critical-path test.

## Decision records

For each major dependency, document why it was chosen, its failure mode, and how it can be replaced. Do not introduce infrastructure until a requirement justifies it.

===== AGENTS.md =====
# Agent instructions

- Read `PRODUCT.md` and `ARCHITECTURE.md` before changing code.
- Implement milestone by milestone; keep each change reviewable and leave the application runnable.
- Treat authentication, payments, encryption, imports, webhooks, and destructive actions as high-risk boundaries when present.
- Never invent cryptography or silently weaken a requirement to make a test pass.
- Use provider interfaces for external services and deterministic fakes in tests.
- Add migrations and rollback or recovery notes for persistent data changes.
- Log useful operational context without credentials, tokens, passwords, or personal data.
- Update documentation and run all checks before completing a milestone.

===== MILESTONES.md =====
# Delivery milestones

## M0 — Decisions and scaffold

- Confirm the runtime, persistence model, threat boundaries, and deployment target.
- Create a reproducible local environment and continuous checks.

## M1 — Core workflow

- Implement the smallest end-to-end product path with validation and tests.
- Keep integrations behind interfaces.

## M2 — Trust layer

- Add secure failure behavior, recovery paths, audit-relevant events, and data safeguards.
- Test abuse cases and destructive operations.

## M3 — Operability

- Add structured logs, error reporting hooks, health signals, backup/restore documentation, and deployment configuration.

## M4 — Release gate

- Run a clean-install test, critical-path end-to-end test, dependency review, and documented rollback exercise.
- Compare the shipped behavior with `PRODUCT.md` and publish remaining limitations.

===== OPERATIONS.md =====
# Operations

## Before release

- Validate configuration and secrets at startup.
- Define backup, restore, and rollback procedures and test them.
- Document logs, error tracking, health signals, and alert ownership.
- Set dependency update and vulnerability review expectations.

## Incident checklist

1. Contain the issue without destroying evidence or user data.
2. Record the timeline and affected scope.
3. Rotate exposed secrets and revoke compromised sessions or credentials.
4. Restore from a verified source when needed.
5. Document the root cause, remediation, and regression test.

## Launch constraint

Do not market omitted Mailchimp capabilities as implemented. The v1 non-goals in `PRODUCT.md` remain user-visible limitations until they are deliberately delivered.

# Mailchimp indie build

## Goal

Build the smallest trustworthy replacement for the core Mailchimp workflow for one developer or a tiny team.

## Scope

Build subscriber lists, campaign composer, templates, segmentation, sends via SES/Postmark/Mailgun, unsubscribe and analytics.

## Quick start

1. Install the documented dependencies.
2. Copy `.env.example` to `.env`.
3. Run the development command chosen during implementation.
4. Complete the acceptance checks in `BUILD_PLAN.md`.

## Honest limits

This build deliberately does not replace:
- deliverability
- template/editor polish
- automation builder
- ecommerce integrations
- segmentation
- compliance
- support

If those capabilities are essential, use Mautic instead of pretending the gap is solved.

# Agent instructions

- Optimize for a working, understandable weekend build.
- Prefer the fewest moving parts that satisfy the brief.
- Do not invent cryptography, security guarantees, APIs, or compliance claims.
- Keep secrets out of source control and logs.
- Add focused tests for destructive, security-sensitive, and data-loss paths.
- Run the project checks before declaring the build complete.
- Record any deliberate shortcut in the README under "Tradeoffs".

# Build plan

## Original build brief

Build me a small-list email campaign tool to replace Mailchimp. Requirements:

- Node + Express + better-sqlite3 on my VPS. Admin UI bound to localhost/VPN; only
  the subscribe and unsubscribe endpoints are public.
- Contacts with tags and custom fields, CSV import and export, and segments saved
  as filters (has tag X, joined after date, opened last campaign).
- Campaigns written in Markdown, rendered into one clean single-column HTML email
  with mjml, plain-text alternative generated automatically.
- Send through Amazon SES (keys in .env) with throttling and per-recipient status;
  SES bounce and complaint notifications auto-suppress those addresses.
- Compliance baked in: unsubscribe link and postal address in every footer, a
  List-Unsubscribe header, double opt-in on the public signup form.
- Open tracking is a per-campaign toggle, default off. Campaign report shows sent,
  bounced, and unsubscribed counts.
- One SQLite file holds everything; no telemetry, no third-party trackers.
- Out of scope: the drag-and-drop template editor, automation journeys, and
  ecommerce integrations. One good template, sent well.
- README warning: inbox placement is earned, not coded. Document SPF, DKIM, and
  DMARC setup and tell me to warm up sending volume gradually.

## Required capabilities

- email provider
- domain authentication
- database
- editor
- compliance/unsubscribe logic
- bounce handling

## Delivery order

1. Scaffold the smallest runnable application and document its commands.
2. Implement the primary data model and core workflow.
3. Add validation, safe failure states, and persistence.
4. Cover the critical path with automated tests.
5. Exercise a clean install from the README and fix every missing step.

## Done when

- A new user can go from clone to first successful workflow using only the README.
- The core workflow works without paid infrastructure unless the brief requires it.
- Tests cover the highest-risk behavior.
- Known limitations are explicit rather than hidden.

# Copy to .env and document every variable when it is introduced.
# Never put real credentials in this file.

APP_ENV=development
# Add only values required by the selected implementation.

# Mailchimp product brief

## Problem

A campaign sender is buildable, but Mailchimp's value is deliverability, templates, compliance, automations, segmentation, ecommerce integrations, and support.

## Product outcome

Build subscriber lists, campaign composer, templates, segmentation, sends via SES/Postmark/Mailgun, unsubscribe and analytics.

## Target user

A serious builder who needs a maintainable product foundation rather than a one-off demo.

## Required capabilities

- email provider
- domain authentication
- database
- editor
- compliance/unsubscribe logic
- bounce handling

## Explicit non-goals for v1

- deliverability
- template/editor polish
- automation builder
- ecommerce integrations
- segmentation
- compliance
- support

## Success criteria

- The primary workflow is measurable end to end.
- Setup is reproducible in a clean environment.
- Failure, recovery, and support paths are documented.
- Product claims match what the implementation actually guarantees.

# Architecture

## Starting brief

Build me a small-list email campaign tool to replace Mailchimp. Requirements:

- Node + Express + better-sqlite3 on my VPS. Admin UI bound to localhost/VPN; only
  the subscribe and unsubscribe endpoints are public.
- Contacts with tags and custom fields, CSV import and export, and segments saved
  as filters (has tag X, joined after date, opened last campaign).
- Campaigns written in Markdown, rendered into one clean single-column HTML email
  with mjml, plain-text alternative generated automatically.
- Send through Amazon SES (keys in .env) with throttling and per-recipient status;
  SES bounce and complaint notifications auto-suppress those addresses.
- Compliance baked in: unsubscribe link and postal address in every footer, a
  List-Unsubscribe header, double opt-in on the public signup form.
- Open tracking is a per-campaign toggle, default off. Campaign report shows sent,
  bounced, and unsubscribed counts.
- One SQLite file holds everything; no telemetry, no third-party trackers.
- Out of scope: the drag-and-drop template editor, automation journeys, and
  ecommerce integrations. One good template, sent well.
- README warning: inbox placement is earned, not coded. Document SPF, DKIM, and
  DMARC setup and tell me to warm up sending volume gradually.

## Boundaries

Separate the product into replaceable modules for interface, application logic, persistence, external integrations, and operational concerns. Keep domain logic independent from delivery frameworks and vendors.

## Production baseline

- Configuration: validated at startup with safe local defaults where possible.
- Security: least privilege, input validation, secret redaction, rate limits on abuse-prone paths, and no invented security primitives.
- Data: explicit schema and migrations, transactional writes where integrity matters, backup and restore instructions.
- Integrations: adapters around third-party providers, idempotent webhook or job processing, bounded retries, and timeouts.
- Observability: structured logs with request or operation IDs, an error-tracking hook, and health/readiness checks where a server exists.
- Quality: unit tests for domain rules, integration tests at module boundaries, and one end-to-end critical-path test.

## Decision records

For each major dependency, document why it was chosen, its failure mode, and how it can be replaced. Do not introduce infrastructure until a requirement justifies it.

# Agent instructions

- Read `PRODUCT.md` and `ARCHITECTURE.md` before changing code.
- Implement milestone by milestone; keep each change reviewable and leave the application runnable.
- Treat authentication, payments, encryption, imports, webhooks, and destructive actions as high-risk boundaries when present.
- Never invent cryptography or silently weaken a requirement to make a test pass.
- Use provider interfaces for external services and deterministic fakes in tests.
- Add migrations and rollback or recovery notes for persistent data changes.
- Log useful operational context without credentials, tokens, passwords, or personal data.
- Update documentation and run all checks before completing a milestone.

# Delivery milestones

## M0 — Decisions and scaffold

- Confirm the runtime, persistence model, threat boundaries, and deployment target.
- Create a reproducible local environment and continuous checks.

## M1 — Core workflow

- Implement the smallest end-to-end product path with validation and tests.
- Keep integrations behind interfaces.

## M2 — Trust layer

- Add secure failure behavior, recovery paths, audit-relevant events, and data safeguards.
- Test abuse cases and destructive operations.

## M3 — Operability

- Add structured logs, error reporting hooks, health signals, backup/restore documentation, and deployment configuration.

## M4 — Release gate

- Run a clean-install test, critical-path end-to-end test, dependency review, and documented rollback exercise.
- Compare the shipped behavior with `PRODUCT.md` and publish remaining limitations.

# Operations

## Before release

- Validate configuration and secrets at startup.
- Define backup, restore, and rollback procedures and test them.
- Document logs, error tracking, health signals, and alert ownership.
- Set dependency update and vulnerability review expectations.

## Incident checklist

1. Contain the issue without destroying evidence or user data.
2. Record the timeline and affected scope.
3. Rotate exposed secrets and revoke compromised sessions or credentials.
4. Restore from a verified source when needed.
5. Document the root cause, remediation, and regression test.

## Launch constraint

Do not market omitted Mailchimp capabilities as implemented. The v1 non-goals in `PRODUCT.md` remain user-visible limitations until they are deliberately delivered.

$ choose a build depth, inspect the files, then open the complete pack in your agent · this prompt is generated from the build plan · improve it via PR